Lottery jackpots present lottery retailers with excellent possibilities. This is also true jackpots which pass a mental level. This level depends upon the region.
Within my own retail experience, $$ 30 million may be the magic number. Or no lottery game is providing a prize above $$ 30 million within my stores then sales will grow. In certain locations I’ve come across the special moment level kick it at $100 million or even more.
Exercise your number, the jackpot time you realize you will notice easy double digit sales growth within the previous week. Knowing this for the lottery outlet you are able to better plan your marketing.
Below are great tips regarding how to leverage this lottery jackpot traffic:
Place high impulse and acutely priced product offers in dump bins around the method of the lottery counters.
Give every lottery customer coupon supplying a discount as well as other value proposition whenever they visit and buy again inside a specified period.
Offer employees an incentive for achieving a good week on week rise in ticket sales for that jackpot game. While you will have to set the idea of your team, a 50% target is really a reasonable step.
Place one impulse purchase in the lottery counter, a thing that doesn’t need to be looked at for too lengthy. A simple to value item.
Convey a pricelist for that jackpot game at each register reason for the shop but leave from the cheapest value quick picks – start near to $10.00.
Promote the jackpot at other non lottery high traffic areas inside your store or at the kiosk. For instance, place bookmarks in best selling products.
Put on a cap promoting the jackpot.
Put on a badge promoting the jackpot.
Get the major product suppliers to provide you with samples. Let’s say you sell chocolate, get chocolate samples to give up. Let’s say you sell magazines, get magazine samples to give up. Begin using these to improve goodwill and separate your lottery outlet using their company lottery retailers.
Produce a CD with luck themed tunes and also have this using repeat – you would like upbeat positive tunes to produce excitement for that big draw.
If you’re in a high-street retail situation, use chalk to create around the pavement outdoors the shop, promoting the jackpot.
Create hands written signs for that window promoting the jackpot – these should produce an emergency towards the offer.
Chase sales at the start of a few days, when the jackpot is announced, otherwise they purchase their tickets elsewhere.