Many companies do not make the most of the digital assets they own, such as their website and social media profiles, and they are potentially missing out on a lot of business. To get the most out of social media, you need to be very active and create lots of unique and relevant content, and with your website, you will need to have an effective SEO campaign. Below are some of the things a digital agency can do for your website and help get it noticed online, boost sales, and improve brand recognition.
Sending The Correct Signals To The Search Engines
When it comes to SEO, it is all about the signals you send to the search engines, and you can manipulate this through doing onsite work to your website. You will need to find a reputable SEO agency in Malaysia to partner with, and they can change many aspects of your onsite to make it healthier and help push it up the rankings of Google and the other search engines. Some of the things they may look at include:
- Page Titles
- Meta Descriptions
- H1 Headers
- Image Alt Tags
- 404 Errors
- Page Loading Speed
- Website Content
They will also need to audit your website to gauge its overall health, and they can do this using the many available tools. A lot of SEO work is analytical, so they will also need to go through all the data they collect with a fine-tooth comb.
How An Agency Will Audit Your Website
An SEO agency can use many tools for auditing your website, and the first place to start is using a website crawler such as Screaming Frog. These crawlers will go through every accessible page of your website and log information, such as those listed above. They will also combine the data they glean with that of Google Search Console and record all the issues your website has. They can then prioritise the work and highlight the areas which need addressing first.
An Ongoing Task
You will need to keep in mind with SEO that it takes time before you see results. You will also need to keep momentum with your digital marketing campaign to achieve the best results. You will need to work through all your website’s issues and do ongoing link building work to help increase your rankings and overall online visibility. With a bit of hard work, some patience, investment, and selecting a reputable digital agency to work with, you can get your website noticed online ad boost your business.